Wednesday 14 December 2016

Analysis

TeenVogue

TeenVogue is an edition of Vogue Magazine who's target audience is teenage (14-18) females. This is shown by Kylie Jenner being on the cover as she is extremely famous and is in very high demand and known by many.  The demographic can be proven by the cover lines 'Your ultimate guide to cool-girl style' this is not something that older women would want to read but could be useful to teens who are unsure of fashion and want to look good.
As many young girls look up to Kylie Jenner many would buy the magazine just because she is on the cover, this is why she is shot close-up and making direct eye contact with the camera to ensure that TeenVogue is the first magazine which will catch the audiences eyes. Kylie is also not wearing revealing clothes and is fully covered up to give a good impression to the younger audience showing them that they do not need to show off their body to be successful.
An enigma code is used with Kylie on her cover line 'There's this whole part of my life that people don't see' This is used to enable people will buy the magazine just if they're interested in Kylie's life and want to know everything about her. Using the term 'Exclusive!' makes it seem like it's breaking news that only TeenVogue have and that the audiences only way of finding out her secret is to buy the magazine. Many celebrities who are popular with teens are featured on this cover (Charli XCX, Cody Simpson, Gigi Hadid etc).

Thursday 8 December 2016

Media Techniques

Establishing shot - this is an extreme long shot which is used to set the scene and show the environment and gives the audience an idea of what the show would be about. In the BBC crime drama 'Hinterland' there is an establishing shot of a car which is parked in the middle of nowhere, this emphasises a sense of loneliness and vulnerability. The low-key lighting also carries a feeling of unease and has negative connotations of danger.




Long Shot - this shows the subjects whole body with a bit of background to highlight who they are and where they are. In the BBC Crime drama 'Beck' one of the characters frustratedly walking down the street. Aside from cars there are not many people about which highlights loneliness. There is also not many bright colours and with low-key lighting, it gives the audience a gloomy feeling.








Medium Long Shot - This shot frames the subject just above their knees and in the BBC Crime drama 'Beck' another character is shown in the woods. This situation is typically used to signify danger however with the high-key lighting it brings a greater sense of security and makes the scene look fairly peaceful.










Mid-shot - This is shot rom the waist up and is typically used to show body language. In the BBC drama 'Winter's Bone' the character is shown walking with a horse, she has a sombre look on her face. This emphasises the dull scenery behind her. The abandoned boat proves that the area they live in is not a very nice place.









Close up - These shots are used to convey emotion and fully focus on the subject or object. In the BBC Crime drama 'The Fall' the character is shown in very low-key lighting to signify a dark, gloomy aura. Due to the lighting is is hard to see her face however we are still able to see the downcast expression.












Extreme Close-up - This where certain features of the object/subject are shot extremely close up to add intensity. In the title sequence of 'Beck' there is an extreme close-up of the gun which sets the scene for the whole series. This is because guns have negative connotations and are associated with death.

















Decor - This is used to help the audience and can also have hidden meaning. In 'Beck' the character is seen running down stairs behind bars and fencing, this is used to show entrapment and that she may be unable to escape.














Costume - Costumes help us figure out a persons personality or financial/social status. In 'Winter's Bone' most of the characters are seen to be wearing grubby clothes with not much colour. This helps us establish that they are lower class, and in a run-down area where they do not care what they look like.
























High Angle - High angles are shot from above and make the subject/object look smaller and less intimidating. In the BBC drama 'Ripper Street' the characters are made to seem a lot smaller which adds a lack of power.



















Low Angle - These are shot from below and make the subject/object appear larger and increases the intimidation levels. In 'Ripper Street' the angle makes the character appear larger and makes him look more dangerous and powerful.














Eye Level - These shots are the most common and shows subjects in a neutral way. In 'Hinterland' the character is shown face on and this creates a connection with the audience and gives a sense of reality.

















High-key lighting - This lighting is more common in happier, more comical scenes and is used to create a bright atmosphere and safety. In 'Eastenders' Although the scene is confrontational, there is still a positive vibe.